Innovatise, the creators of the leading fitness member platform MyFit App, is thrilled to announce a strategic partnership with conversational AI provider HireBob.ai, marking a major step forward in how fitness operators engage with their members.

This integration embeds HireBob AI’s hyper-realistic, 24/7 conversational agents directly within the MyFit App platform, enabling gyms, health clubs, andleisure centres to deliver seamless, round-the-clock support and service to their members.

The partnership combines two of the industry’s most innovative platforms to create a next-generation digital experience for the fitness sector.

“We’re bringing two powerhouses of the industry together,” said Jonathan Cooke, Chief Commercial Officer at Innovatise. “By embedding HireBob AI directly into the MyFit App, our clients can now engage with their members instantly, anytime, without sacrificing the warmth or quality of human interaction. If you haven’t seen it yet, HireBob’s tech is unbelievably lifelike.”

The partnership empowers fitness operators to automate everything from member inquiries and onboarding to sales and retention conversations, all within the digital environment members already know and love.

Cooke hinted at further innovations on the horizon: “We’ve got a few surprises up our sleeve, this is just the beginning.”

The integrated experience is available to MyFit App clients starting this summer

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About Innovatise

Innovatise is a technology company specialising in digital engagement platforms for the fitness and wellness industry. Its flagship product, the MyFit App, is trusted by operators worldwide to deliver premium digital experiences to their members.

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